Today HTC VIVE announces VIVE Arts, a new multi-million dollar global VR program to change the way the world creates and engages with art. Vive recognizes VR's potential to share and engage with the world's most valuable assets in new and exciting ways, and the company's latest investment will support content, creators and institutions that embrace this new media.
Vive has been supporting and investing in the arts and culture since it was launched, creating partnerships with the Royal Academy of Arts in London, the Taipei National Palace Museum, the National Musée d'Histoire naturelle (French National Museum of Natural History) in Paris, Washington DC Newseum, and the Museum Hermitage St. Petersburg, among others.
The next project of Vive Arts will be in London for the upcoming major Tate Modern exhibition, Modigliani, which opens on November 23, where Vive will present a one-way integrated VR experience to gallery visitors. The first for Vive and Tate, this will bring visitors to the exhibition closer to the world of temporary artists also available as an experience at home through VIVEPORT, a leading VR application store.
The Vive Arts program will help cultural institutions fund and develop VR installations that advance art education around the world, as well as content that will be available at Viveport. Vive will work with museum developers and developers to bring their work to life in a new way.
"With the launch of Vive Arts, we drive the influence of Virtual Reality in art and provide access to our world cultural heritage. We empower artists to create, and consumers to experience and interpret, art and culture in new ways," said Joel Breton, vice president, VIVE Studios. "We are very excited for the next Vive Arts project with Tate Modern, and support their mission to enhance public enjoyment and understanding of international modern and contemporary art."
Tate Modern London
"We are very pleased to be working with the HTC VIVE to bring a new and exciting digital experience to our visitors," said Frances Morris, Director, Tate Modern. "We always want to push creative boundaries and we think this will be a fantastic opportunity to give people a different and deep understanding of this beloved artist through new technology."
Taipei National Palace Museum
The National Palace Museum has a collection of artefacts, paintings, rare books, and priceless treasures. Jasper Jeng-Yi Lin, Museum Director, has made them more accessible to everyone through new technologies such as VR. A large number of artifacts have been digitized for appreciation, research, and creative applications. By using virtual reality, this museum has created experiences for calligraphy, painting, and also Tong-Ships of the 19th-century China, so that visitors can appreciate their beauty across space and time. The National Palace Museum invites friends from all over the world to enjoy ancient treasures through VR.
Washington D.C. Newseum
"In the Newseum, we have collaborated with Vive to bring amazing experiences to life in VR. Together, we greatly increase educational opportunities in our museum," said Mitch Gelman, Chief Technology Officer, Newseum. "With our recent experience, we can take you to communist East Berlin at the height of the Cold War, and immerse visitors at such times like never before."
Paris' Muséum national d'Histoire naturelle (National Museum of French National Natural History)
The national Musée d'Histoire naturelle (French National Museum of Natural History), in collaboration with Orange, will offer a unique immersive virtual reality experience to explore living and iconic species trees and how they relate to one another. Feel the origin of life on earth and how humans affect our own environment. At the end of the year, the national Musem d'Histoire naturelle will open a special area inside the "La Grande Galerie de l'Évolution" (Gallery of Evolution) for visitors to experience on the spot with HTC Vive VR headsets. This content will also be available at home through Viveport until the end of November.
London's Royal Academy of Arts
"We are delighted to be collaborating with the HTC VIVE on From Life, an experimental exhibition project that explores everything from artistic processes to technological evolution and creative collaboration, said Tim Marlow, Artistic Director of the Royal Academy of Arts." This is an exciting opportunity for leading artists to explore the creative potential of Virtual Reality technology, and so that our viewers can experience this technology directly, in the gallery and at home via Viveport. "