Virtual reality (VR) represents a major breakthrough in digital consumer engagement. The technological ability to immerse people in real experiences that take them elsewhere and promise time to admire, entertain, and evoke pure emotion like never before.
There have been many innovations coming from brands, universities, and even celebrities, who use VRs to connect with consumers and tell their stories. Below, let's look at five cool examples.
Back in January, legendary musician Elton John held a press conference with about 100 journalists to officially announce his resignation. Participants were given a Samsung Gear headset with instructions on how to use it. Once in experience, journalists were treated to the spotlight of some of John's most famous moments in time. For example, one part of 1975 shows the singer on stage at Dodger Stadium, the show that most will not be forgotten by a big fan.
University of Oregon
Students received at the University of Oregon for the fall autumn 2018/2019 received a small surprise in the letter along with their letter intended to seal the deal: College sends VR cardboard headsets, encourages students to follow a school tour, in hopes they will like what they see and want to attend.
National Geographic made a big bet in the VR in 2017. It was then launched National Geographic Virtual Reality Studio, which produced VR content that put viewers along with explorer Nat Geo, photographer, and storyteller. Examples of programming include transporting remote users within the stories covered in "Explorer," simulating what it takes to build a home on the Red Planet in anticipation of the global television show "Mars," and continue the task with photographers and filmmakers like Brian Skerry and Renan Ozturk.
In the following VR example, National Geographic shows viewers what it's like to fly over Victoria Falls cliffs in Zambia, Africa.
Holoroom How To is Lowe's virtual reality, a skills training-DIY "class," which was first tested in three stores last spring. Equipped with HTC Vive headsets, customers are shown how to tie the shower in a highly immersive environment.
In the fall, Lowe's Innovation Labs introduces the next iteration, Holoroom How To: Red Vest. This VR class is geared to teach employees the skills needed to better serve their customers.
Mastercard and Swarovski
The VR Mastercard and Swarovski apps allow users to shop for Atelier Swarovski home decor. Consumers put their phones into compatible VR headsets to enter the experience: a beautiful home, tastefully decorated with a variety of brand home accessories. Consumers can explore the various pieces and learn the stories behind them, read the descriptions, see the prices, and, in some cases, watch a video about their skills. Buyers can also purchase through Masterpass, the Mastercard digital payment service.