The Rise of Content Creation in VR

Published 28 June 2018, 08:21

VR and AR are slowly infiltrating our industries. We’re going to see this technology influencing everything from designing the latest must-have sneakers, to visualizing buildings before a brick has been laid, to producing more and more immersive alternative reality experiences. 

That means we’re going to see a lot more people working in 3D, as more and more 3D assets and objects are required for these environments.

The challenge is that traditionally, the technical capabilities required to move to a 3D workflow are developed over a long period. There’s a learning curve required to master specialized software, you need to think in polygons, edges, and vertices, and you have to have a lot of experience practicing before you can produce work to a high standard.

Many of the people involved in designing shoes, houses, or art works are still more comfortable working with physical substances, such a clay or paper, and less familiar with using technical computer software. 

This is where VR can help bridge the gap.  Using a VR headset and controllers makes the design process feel more hands on, more instinctive. Rather than using a mouse pointer and selecting commands from a menu, you can stretch, or pull, or cut, whatever’s in front of you intuitively, much as you would in real life.

It’s this easier, more natural process that means content creation in VR will be the way we create in the future. 

It has the potential to make 3D far more accessible to people that found its technical barriers too challenging in the past.

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