Top VR Marketing 2018 No. 6 - Diesel The Edge

Published 14 March 2019, 09:28

vr marketing, virtual reality marketing, diesel the edge, diesel the edge vr, diesel vr, shinta vr, asia vr, vr indonesia, vr jakarta,

In the launch of the perfume "Only the Brave", Diesel and its agency wanted to highlight the new bottle of perfume while illustrating the brand slogan: Only the Brave. At an altitude of 150 meters in the heart of New York City, users must walk on a narrow edge and try to take a bottle of perfume from the mouth of a wolf. This campaign is used in every shopping center around the world.

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