Top VR Marketing 2018 No. 6 - Diesel The Edge

Published 14 March 2019, 09:28

In the launch of the perfume "Only the Brave", Diesel and its agency wanted to highlight the new bottle of perfume while illustrating the brand slogan: Only the Brave. At an altitude of 150 meters in the heart of New York City, users must walk on a narrow edge and try to take a bottle of perfume from the mouth of a wolf. This campaign is used in every shopping center around the world.

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