Venture Reality Fund, VR / AR investment fund, has announced an industry map that shows trends in the AR market in 2019.
This figure shows the AR industry is roughly divided into three categories. Of the three categories, the top level is software / service (Application / Content), the middle level is middleware / platform (Tools / Platform), and the lower level is hardware (infrastracture).
Taipatat Chennavasin from the Venture Reality Fund explained 7 points on the AR market:
1. Expanding AR market
The latest industry diagram shows more than 380 companies. This is a 33% increase in the number of companies from 2018.
2. AR device manufacturers in transition
AR devices move from the first generation to the next generation. As a result, companies are becoming more addicted and producers such as DAQRI, CastAR, and Osterhout Design Group (ODG) have been closed. Meta also announced the rebuilding as a new company.
On the other hand, Magic Leap and RealWear continue to raise funds smoothly. Microsoft refrained from launching the new MR device "HoloLens 2".
In consumer devices, special hardware including smart glasses have appeared one after another. Examples include Northern Focals that look like sunglasses, Forms AR swimming goggles, and Bose sound AR glasses.
However, it was still a year or two before multi-functional AR devices such as HoloLens and Magic Leap One were launched for consumers.
3. Continuous growth in the company field
The main growth areas in the software category are enterprise solutions and content creation tools. This industry covers various fields including automobiles, pharmaceuticals and health care.
As a topic in 2018, there have been cases where the US Army introduced 100,000 Hololens for actual combat and training.
4. The need for new types of content
While versatile AR tools are becoming popular, new content is also being sought. A representative example is volumetric taking (technology that obtains three-dimensional information such as people and converts it to CG as it is). Interest in content is increasing and will increase along with the next generation of "5G" communication standards.
5. The AR consumer market is alive and well
AR content that is very entertaining for the general public is followed especially for mobile devices. Niantic's "Pokemon GO" and "Harry Potter: The Magic Alliance" were big hits. In July 2019, the closed beta version of "Minecraft Earth" was released in a restricted area.
The Snap camera application for smartphones, "Snapchat", is still popular.
6. Arrival of AR Mobile 2.0
The development of new generation AR cloud software that allows many people to experience AR simultaneously continues to experience progress. In the future, richer interactions, sustainable AR, global mapping, multi-user experiences, etc. Will come true. And that will cause excitement of the cellular AR ecosystem.
7. Rising Investment
As AR devices and AR platforms continue to develop, the ecosystem has become stronger. It seems that it continues to be attractive as an investment destination. In short, the future of AR is bright and is entering the next phase of the growth cycle.