We made a complete experience for Samsung consumer electronic products. We solved a small-store problem which would place Samsung big product unit like Refrigerator, Vacuum Cleaner, TV, Washing Machine and Air Conditioner. With VR, we can put any product within limited space.

Use case

User can interact with several consumer electronic products and watch their video information.


User first enter the Virtual Showroom where he/she can view several consumer electronic products. Then the user gaze at one of the products to enter the new scene where that product resides. So far, we have delivered three scenes:

  1. Living Room: In here there are Air Conditioner, TV, and Vacuum Cleaner.
  2. Kitchen: There are Double-door Refrigerator, and Microwave.
  3. Laundry Room: In this room, we have only a Washing Machine

User can interact with the object by gazing at the specific point. Some interactions for example, turning on and off, opening the door, start the machine operation, cooking the chicken, and so on. In addition, User can also watch the product video explanation for getting more information.


As requested, we built the experience with Samsung Gear VR.


We built the application using Unreal Engine to achieve hyper-realistic visuals

Impact / Outcome

Spread at 80 small stores across Indonesia, Samsung successfully gather new experience for product information.


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